“Facebook is now one of the most popular marketing platforms on the planet. As the social giant has grown to more than 2.9 billion active users, it’s also expanded its advertising network to suit a wide range of businesses.”
In addition, Meta platforms (Facebook & Instagram) are a trusted source. Most internet users will head to Facebook or Instagram to find out more about a company before they look for the actual website. Being able to see how popular the brand is, find reviews and see which contacts of theirs are interested in it helps to legitimize the business in the mind of the consumer.
1) Ability to reach a specific target audience
With Meta, you are able to target your audience by more than age, interests and behaviour. You are able to create a smaller targeted group with factors including location, favourite music, shops that they love and what they are buying there. This helps companies to create targeted ads and aim content at specific groups who are most likely to be interested in their product.
2) Better tracking of advertising success
With a marketing strategy that involves social media Facebook ads are a great way to improve brand awareness and attract more potential customers. Meta allows you to record the reach of your advertising, as well as clicks, conversions and conversations about your brand (who is talking about you online and what they are saying). All you need to do is choose which tools you would like to track and the information that you want to gather.
3) Affordable and low cost
Facebook Ads are freely available to all businesses – and the Ads Manager tool is free as well. The only cost is the cost associate with supplying a budget and running ads. For a lot of Small & Medium sized businesses this is one of the most appealing benefits of advertising on Facebook. The cost of running ads on Facebook is determined by a lot of factors (your budget, your ad types, industry, etc.)
4) Ads for specific business goals
Businesses can choose from a range of “advertising objectives” that suit their business goals. This is great for businesses that want to prioritize different results for their ads. For example ads can be designed to drive more: post engagement/interaction, more site traffic, lead generation, conversions etc.
5) Remarketing
Remarketing means advertising to audiences or visitors that have already previously interacted with your brand or expressed interest in your business.
One of the benefits of Facebook advertising for your business is that you can use this strategy to increase revenue, boost conversion rates or get better Return on Ad Spend (ROAS).
Facebook advertising is not about buying ad space but attention of targeted audience.
As a Digital Strategist with over 3.5 years of experience in Facebook Ads, I have helped many businesses across various industries start their social advertising campaigns the right way, saving plenty of time while boosting the value of their investment in growing their brand.
In addition, I have dealt with sizable budgets and understand what it takes for a brand to be grow via Facebook Advertising.
If you’re looking to elevate your business & are comfortable investing a MINIMUM of $50-$100/DAY in ad spend, get in touch with me today.
Do you still have questions before you dive into a full-blown Facebook advertising campaign? I definitely understand. Feel free to leave your questions in the comments below or get in touch and I will answer them for you!
