In 2023, the best social media tools aren’t single-purpose — they’re multifunctional. A good tool can help you work faster, create better content, collaborate with your team, analyze your results, and plan for the future. Basically, the right tool can make your job a lot easier.
Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack.
Below, let’s go over what features to look for in a tool and what the top social media tools are.
Social media tools can help you create and schedule content, monitor online conversations, create ad campaigns, and analyze your data — but that’s not all. Before you start building your social tool kit, consider your needs and goals.
Let’s say you’re a solopreneur. Since you already juggle so many roles and tasks in one day, your social media tools need to be multifunctional and help make content creation easy and fast.
Or, let’s say you’re a freelance social media manager who works with multiple clients. You’ll need a tool that makes it easy to manage multiple social media accounts in one place so you don’t have to constantly switch between accounts.
Here are some of the top ways a good social media tool should make your life easier.
- Saves your time
- Helps you analyze and understand your performance
- Helps you improve ROI
- Protect your brand’s reputation
If you’re looking for new tools to help you manage your social media initiatives, here are the top social media tools to consider for your tech stack.
- Sprout Social: Sprout’s unified social media management platform enables your team to extract real business value, strengthen your market position and drive revenue—quickly. Founded in 2010, Sprout Social is absolutely one of the best social media management tools for businesses and brands. It currently has more than 30,000 world class brands & provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for leading brands and agencies, including some of the well renowned brands like Ticketmaster, Chipotle, Grubhub, Subaru & Zendesk.
2. Placeit By Envato: It is a powerful DIY design tool – allowing you to effortlessly create designs, mockups, logos & more in just seconds, like a pro, with intuitive integrated tools. What’s more? The Placeit by Envato team is turning to artificial intelligence to help create a new generation of smart, responsive creative templates.
3. OptiMonk: OptiMonk is a conversion optimization toolset created for busy marketers. It offers quick, easy-to-use solutions that can help you boost sales in three ways:
A) Smart Ecommerce Popups to help you build your lists faster, decrease cart abandonment and grow your ecommerce sales like never before.
B) Website Personalization features to easily tailor your website and campaign landing page messaging to shopper segments for more relevant and meaningful experiences.
C) Easy-to-use A/B testing to quickly set up, test, and compare pop-up and personalized landing page performance. Additionally, you can compare complete shopper journeys to measure the impact on the bottom line.
4. Envato Market: An all-in-one place to buy high-quality website themes, WordPress plugins, graphic assets, royalty-free images, and more. It features millions of products in different categories that you can buy to create a unique website or power up a designing project.
If you are going to build a technology website, blog, or eCommerce portal, Envato is the best place to find themes and plugins you need. It also sells royalty-free music, video effects, fonts, logo designs, etc to helps you to build a professional-quality website easily.
5. MailerLite: Email Marketing your audience will love. MailerLite is an email marketing tool and website builder that helps marketers and business owners create and grow businesses on the back of email.
Want to create a newsletter or an email marketing campaign? MailerLiter offers several campaign options to choose from based on your goals. You’ll have a choice of different campaign types, such as regular campaigns, A/B testing campaigns, Auto-resend campaigns, and RSS campaigns.
6. Mangools: It offers a suite of SEO tools to help organizations optimize their exposure on search engines with a package of 5 super user friendly tools with proven data. Find the right keywords, track positions, find competitors’ backlinks & much more. Ideal for freelancers. bloggers, affiliate marketers & small to medium enterprises.
Starting or growing a business isn’t easy, but it doesn’t have to be overwhelming, either.
The first step is to create a strong digital marketing strategy–one that incorporates social media marketing, search engine optimization, email marketing, and consistent, valuable content that truly speaks to your audience.
Ensuring your business succeeds means using the right digital marketing tools at the right time. It’s my hope that this list will help you in your digital marketing efforts and bring you the success you seek.
Would you add any other tools to this list? Did you use any of these as you launched your small business? Share your thoughts in the comment section below.
3 comments
Amazing tools!
Just signed up with Shopify and Ad Creative. Launched my soft toys store.
Should i use shopify basic templates for themes or should I go for premium ones?
What makes Mailerlite the best according to you? I have tried a few email marketing platforms and they seem okay so far. I am looking to change but want to be sure the one I chose is apt for me.
As a marketer for my company, I have suggested them Sprout Social for SSM.
We are on a free trial now and really liking it. Thanks for your valuable recommendation.