Want to have the best facebook ads running for your business? Good idea. Facebook has the strongest advertising platform with the highest online presence worldwide. And best of all, it’s the most cost-effective way to market your brand to the world.
In order to create the most effective ads on Facebook, it is imperative to first figure out what your overall objective is for your Facebook campaign. The specific objective is extremely crucial in decision-making when it comes to chosing a particular ad type & creating the overall ad itself (ie. ad copy & creative). Whether it be promoting your page, sending people to your website, or simply more conversions, there are many ways to advertise your brand with an ad that meets your end goal.
As far as producing great results with Facebook ads is concerned, listed below are 3 key ad types that have been generating sound results for businesses across most industries.
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Carousel Ads: Also known as Dynamic Product Ads, DPAs are sort of the underdog of all ads because not many businesses are utilizing this type of ad to its full potential. Carousel ads are great if you have multiple products you want to showcase all at once, or if you have just one product and want to highlight its individual features. These kinds of ads are highly effective with great images, creative content, and storytelling.
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Video Ads: Want to go viral? Video ads are yet another form of adverts that are the best performing when it comes to Facebook ads. Take out your camera and start shooting! Almost all of what shows up on your newsfeed will more than likely be shared video content, which is why so many businesses are going the next mile from using just a plain image to using a more highly engaging video. Video ads are known to be a part of the ‘best Facebook ad types’ category for they cut to the chase and grab the attention of your audience almost immediately. These kind of ads are great if you want to show off your product and all of its cool features instead of relying on the words above your image. The main objective of video ads is to boost engagement by giving your viewers enjoyable content to watch and respond to.
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Lead Generation Ads: The ultimate player, this ad is known for getting people’s names and numbers easily. If you’re planning on doing any giveaways, or events or want to collect leads for a product or service, then this is the one for you. Lead generation ads are usually more cost-effective in collecting leads than a standard ad redirecting your traffic to a landing page. No longer will you lose leads from a landing page with this handy dandy ad. Facebook makes the signup process as easy as possible with their autofill forms, and if you need more information than the standard form, you can just customize it. Lead generation ads are known to be the king of conversions.
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