Marketing online is always changing and evolving, therefore it is a must to know what lies ahead. The objective behind this blog is not only to help you plan your strategy for your business but also be prepared to take advantage of it. Listed below are the core digital trends to implement in 2022.
- Hello META: The buzz word in the recent past has been Facebook’s name change to Meta! The giant social media platform ‘Facebook’ is betting big on the Metaverse, a term for virtual and augmented experiences. This sets a tone as to what lies ahead as far as digital trends are concerned. A good place for businesses to start in 2022 would be to work on aspects that incorporate AR & VR to certain extent.
- Influencer Marketing: Did you know- 83% of firms take their influencer marketing spending from their marketing budget & more than 67% of overall businesses use Instagram for influencer marketing? With the rise of more creative, more native-aligned platforms and spaces, brands are increasingly relying on influencers to connect with new audiences.
Influencers can be a a great value to your business as long as they are in sync with the goals of your audience, in order to get the most out of your influencer marketing efforts.
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Pay attention to algorithm: Every aspect of digital side — social media newsfeeds, display ads, social ads, search engine optimization and even email — is aimed at being algorithm-driven. This is to enhance ‘user experience.’ What this means for you as a business? Any content created should be in alignment with what the followers or subscribed users expect from the brand.
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Quality over Quantity: The explosion of social media channels has resulted in many businesses spreading too thin across too many channels. Smart businesses focus on dominating two to three channels. The goal should be to focus on quality content across fewer platforms than producing mediocre content for every channel.
- Short-form video content: It is no longer a secret to any of us as to what sort of content is being heavily favored by algorithms across different social platforms. With the growing popularity of short-form video content, Instagram and TikTok. Underutilized social media marketing components like customer service and relationship management will soon thrive on these platforms.
The above 5 core digital trends if followed consistently can prove to be a game changer for your business in 2022.
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Jai A
