Are you actively trying to convert Instagram followers into paying customers?
Instagram is a fantastic digital marketing asset that can quickly skyrocket your business if you use it correctly. It is among the best marketing assets that will enable you to increase your visibility, brand awareness, and create an outstanding online presence.
If you have a growing following on Instagram, it means you have a group of potential customers waiting to be engaged with. Are you making the most of it though?
If not, follow these five crucial steps that will help you convert your social media followers into paying customers.
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Know & serve your target market: The key to attract & convert followers begins with identifying & serving your target market. Why is this process vital? Because without the right audience, you have no business. Your target market consists of individuals who are ready to buy what you offer. It is imperative that you find & connect with them via competitor’s Instagram profiles & key industry influencers they may be following. Once you know your audience & serve them with what they are looking for conversion becomes a no-brainer.
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Maintain consistency when posting content: Consistency when it comes to ‘type’ of content & ‘frequency’ of content. As a brand it is important to showcase professionalism. Investing time in creating a professional and consistent Instagram feed that is in line with your brand voice really helps you gain trust from your followers & therefore results in conversions.
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Engage with your followers regularly: Commenting on their posts, responding to comments, and replying to any questions they may have spikes the level of interest for your brand. It reflects genuineness and strong willingness to serve your audience. Pro tip: The maximum ‘organic’ conversions take place due to ‘engagement’ with audience.
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Don’t be ‘You’ focused: If everything you post is only about your brand, offers & behind the scenes- it will certainly lead to a ‘burnout’ for your followers. It is critical to also share industry news, tips & hacks from other brands/influencers in your industry along with inspirational & humorous content.
- Discover ProfileMate (Master Hack): A powerful hack to get way ahead of competition (in any industry) by having means to touch base with highly targeted competitor leads & turning them into customers right away. ProfileMate gives you access to all the info you need of your competitor’s followers such as – email id, contact number, country of residence etc. Imagine how long it would take to manually collect these critical details in order to touch base with them?
As a Digital Marketing & E-Comm specialist, I am always on the lookout for tools that make it easier for me to run my business. ‘ProfileMate’ fortunately automates the entire process of data collection. With few clicks, you have access to all the competitor’s data you need- to transition your ‘prospects’ to ‘customers.’
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Jai A
