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With the need for ‘going online’ & establishing a strong digital presence becoming stronger than ever before (due to Covid-19), Solopreneurs, SME’s & large corporates are forced to think on certain key factors such as -how to maximize reach, stay put with immense competition, increase sales & build a loyal audience for the brand.
If brainstorming has not led you to the ‘right’ answer as yet, here are 5 simple yet extremely powerful hacks that will certainly help you achieve more followers, increase your sales & build a loyal following to your brand.
- Build Strong Relationships Digitally: Going online by no means implies a fall back on relationship building. In fact, thanks to technology, you can now build sound relationships all across the globe, from the comfort of your home. What does this mean for you? Cater your product/service to more clients thereby attracting more sales, a global following (instead of local/regional following) & hence the opportunity to build a global brand. The importance of relationship-building can never be discounted if you truly want to surpass your competitors and build a strong, loyal audience.
- Opt for Influencers: Having a robust, renowned personality (within your niche) endorsing your brand is highly lucrative for your brand. Not only does it add value to the brand, it is a powerful strategy to boost sales ‘immediately’ rather than ‘gradually.’ Using influencers to endorse your brand also allows you to cater your brand to a highly targeted audience. Moreover as far as trusting the ‘brand’ is concerned, it is already taken care of by the influencer as the audience heavily relies on the information provided by the influencer they look up to. It is a must-use hack if you want to boost sales immediately, have access to a highly targeted audience & spread the reach of your brand rapidly.
- Create Partnerships: A method not thought of by many, but extremely resourceful. Partnerships are usually done with an intent to maximize the reach & sales of both parties involved (where the product/service offered is an added benefit to the first product/service). Another way individuals/corporates partner is by giving out incentive (%) to the other party for the sales they bring in. When more individuals are out in the market promoting your brand, your brand becomes more well known & therefore gives off higher credibility to customers.
- Plan for strong after-sales: The sales process does not end once an official transaction is made & product/service delivery is completed. As a business, it is extremely vital to ensure that the client is satisfied with what he/she receives in return for the price paid. Right activities post-delivery of a product/service must be set up to ensure client satisfaction. Unfortunately. it is in the ‘after-sales’ process that a lot of brands suffer & therefore lose out on ‘regular’ customers. A strong after-sales & customer satisfaction does not only lead to regular & repeat purchase buyers but also creates strong word-of-mouth advertising & social proof.
- Get Social Proof: A fantastic method to boost conversions. Social proof can be a very powerful tool when used correctly. By showcasing the popularity of your brand, products, and services, you can make people more confident that you’re the right choice for them.
Get working on these hacks today.
Jai A
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